New Target Plus Size Clothing Line Disaster
Dear Target,
I think we need to break up. You're not listening to me (and nearly all plus size women) when it comes to your newย Target plus size clothing line.ย Since when do plus size ladies want clothes that stick to our every curve?
But I'm skipping ahead.
Let's talk about the good times because you used to make me feel amazing! I only wanted to wear your items to all my special events.
I miss how things used to be.
You went from carrying adorable dresses in many different prints, colors, and styles to pulling your entire plus size clothing line. How could you do that to me? I was so heartbroken Iย joinedย Garner Style's boycottย in defiance.
Time passed on without you and I started being exclusive withย eShaktiย (sizes 0 – 36 and nearly all dresses come with pockets – what's not to love?!).ย Then I heard your plus size line was being revamped and you were taking advice from curvy fashion bloggers. My heart swelled with anticipation as I headed to your store this past Friday.
I'll be honest, my first impression of the AVA & VIV Collection
was a little lackluster. The materials looked like I'd be spending a lot of time ironing and becoming reacquainted with my Spanks.ย I held back my emotions,ย grabbed 5 dresses ('cause I'm a dress and leggings kinda of gal), and headed to the dressing room.
You Might Also Like:ย Dia & Co Plus Size Clothing Subscription Review
I took a deep breath, tossed on the first dress and…I wanted to CRY!ย Why oh why have you betrayedย me like this dear Target?
Each dress was incredibly unflattering.ย I opted for size 4 dresses, even though I wear a size 3, because everything looked like it would be very tight.ย The fabric clung to my butt and saranย wrapped around my belly. I'm a confident girl but there isn't enough body love in the world for me to have felt comfortable taking more photos let alone making a purchase.
I left the store so upset that I took to social media to vent, like any good ex-girlfriend would. I wasn't surprised when a few hundred of my friends agreed with me on the Plus Mommy Facebook page.ย
- Will My Baby Bump Show if I'm Overweight? - September 14, 2025
- Plus Size Maternity Pose Guide: 25+ Confidence-Boosting Poses - May 26, 2025
- Plus Size Pregnancy Confessions: We Listen and We Don't Judge - December 15, 2024
Target has lost their way, they have not evolved with today’s plus size woman. They are trying way to hard to produce what they think is trendy and are totally missing the mark not to mention the sizing seems off. If you’re going to do junior plus sizes that’s cool but also have sizes for the plus woman, its 2 different demographics. This piece was great Jennifer Rue McLellan spot on!
Kymberly you’re so very right and thanks for the compliment.
Ha! That was great! I made a lot of the same faces while trying on their clothes.
Target’s plus size section makes me wanna punch myself in the face!! They took a severe turn in the wrong direction! Not only did their clothes get less flattering, crappy clingy cheap materials were used and yet they somehow jacked the prices way up! Side note target: just cause you call me a size 2 doesnt mean I’m going to get so pumped that i have a sudden lapse in judgment, throw on a spandex sarong and pay you $40 for it!
Sydnie your comment had me rolling on the floor! So true!
I started distancing myself from Target since the plus size department started carrying a fun house mirror that made me look MUCH slimmer than I really am. I admit I spent a lot of time in front of that mirror, lol but it did not encourage me to buy anything.
I have not been a fan of Target since I can’t buy bottoms there (size 28/30) and my absolute favorite t-shirt came from there, a grey Mossimo plain scoop neck tee in this super comfy jersey material. It has holes around the bottom and in the boob area, i don’t care, I throw a white bra on and go that’s how much I love this shirt. All the ones since have been double fabric on the front and there feels like little beans from a bean bag chair between the layers, not near as soft or comfy and the same size was a size smaller.
I can’t stand dresses, I am not a girly girl, so for me a good pair of bootcut jeans and a simple tee are awesome for me. Target further pisses me off b/c I can not find panties or bras in my size which makes me have to go to Walmart which I detest and refuse to buy clothing there any more either. So now I am stuck with expensive Lane Bryant, who I have had a love hate relationship with for years since they started jacking with their jeans, and Avenue which while they carry extended plus sizes, still makes me have to order my bottoms online and they don’t even have the courtesy of doing like Lane Bryant if I go in to the store and not charging me a shipping fee since it is their decision to not stock my size in the store. TBH, I would much prefer Old Navy (style, price and selection) but again, they force me to shop online only and that is a giant pain in my ass! I want to scream at these places that not every fat girl wants the trendy, haute couture they are trying to shove down our throats. Most of us would be happy to get the essentials for a decent price in a store front!
I agree with everything you’re saying Jen! Maybe we need to open our own plus size clothing store ๐
O M G, I hate it. My friend was sporting a cute shirt on Facebook and when complimenting her she told me she rented it from Gwynnie Bee. So you pay like a monthly renting fee and can a piece of clothing you love (all plus sized) then you try it on, wear it- if you love it you buy if, if you don’t really want to you return it. They even have a cool body calculator (like which pieces of clothing they suggest you try out depending on your plus size body shape). I’m super excited about it plan on seeing what it’s all about. Perhaps you can try it and write a review on it- lots of us girlys might love the option of trying a whole bunch of new clothes and ‘feeling’ it on us to see if we really want to buy. Cuz we all know the way it looks on the pictured model doesn’t always turn out looking for our own body _hate that_.
Checkout eShakti! I truly LOVE them. I’ve heard good things about Gwynnie Bee too.
I have a love hate relationship with eshatki, I love the look out their clothes, I hate the prices, and the one time I ordered something from them for my bridal shower the shipping date was different in three different places, it came weeks after my shower (super disappointing since i ordered it over a month before hand). Their customer service was the exact opposite of friendly or helpful either, and lastly the dress looked nothing like the picture.
And here I thought it was just me!
Emilie, you my friend are not alone!
What I don’t understand is why Target just can’t make their regular size line to include plus sizes! They have so many great, affordable pieces, I don’t understand why they can’t just offer more size options. I did love their old plus size line (that bicycle dress is a staple in my wardrobe year round!), but I have been nothing but disappointed when they pulled the line about this time last year. It really blows my mind how hard it is to find affordable plus-sized clothes that look decent and you can wear in a professional environment. Target used to be my go to for nice work clothes, since Lane Bryant is ridiculously expensive and Dress Barn doesn’t always have my size (though they can be expensive too). I wish we didn’t have to do so much online shopping to find affordable plus size clothes!
You and me both! I 100% agree Jodi.
Honestly it feels like they don’t want the skinny people to be embarrassed by wearing the same clothes as “Fat people”, I mean , why else?
You just might be right.
I am a 55 year old plus size woman I don’t want to buy clothes that look like old lady with crazy patterns. I want the cute color clothes the bright colors and fun styles! I have not bought clothes at target in a long time and do not plan to buy there until the start carrying a better look!
Love it Sue! Where do you currently like to shop?
i don’t shop for clothes there as I don’t understand the new sizes. I don’t shop for clothes there as they r ugly. I don’t shop there for clothing as I do better with Just My Size. Otherwise I use mail order some where that I google.
They have changed a lot.