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New Target Plus Size Clothing Line Disaster

Dear Target,

I think we need to break up. You're not listening to me (and nearly all plus size women) when it comes to your new Target plus size clothing line. Since when do plus size ladies want clothes that stick to our every curve?

But I'm skipping ahead.

Let's talk about the good times because you used to make me feel amazing! I only wanted to wear your items to all my special events.

Disclosure

New-Target-Plus-Size-Clothing-Line

I miss how things used to be.

You went from carrying adorable dresses in many different prints, colors, and styles to pulling your entire plus size clothing line. How could you do that to me? I was so heartbroken I joined Garner Style's boycott in defiance.

Time passed on without you and I started being exclusive with eShakti (sizes 0 – 36 and nearly all dresses come with pockets – what's not to love?!). Then I heard your plus size line was being revamped and you were taking advice from curvy fashion bloggers. My heart swelled with anticipation as I headed to your store this past Friday.

I'll be honest, my first impression of the AVA & VIV Collection was a little lackluster. The materials looked like I'd be spending a lot of time ironing and becoming reacquainted with my Spanks. I held back my emotions, grabbed 5 dresses ('cause I'm a dress and leggings kinda of gal), and headed to the dressing room.

You Might Also Like: Dia & Co Plus Size Clothing Subscription Review

I took a deep breath, tossed on the first dress and…I wanted to CRY! Why oh why have you betrayed me like this dear Target?

Each dress was incredibly unflattering. I opted for size 4 dresses, even though I wear a size 3, because everything looked like it would be very tight. The fabric clung to my butt and saran wrapped around my belly. I'm a confident girl but there isn't enough body love in the world for me to have felt comfortable taking more photos let alone making a purchase.

I left the store so upset that I took to social media to vent, like any good ex-girlfriend would. I wasn't surprised when a few hundred of my friends agreed with me on the Plus Mommy Facebook page. 

 
So my dear Target, I hope you'll hear my out cries and remember how good it used to be between us. Until you're willing to change, you're dead to me.
 
That is unless I need adorable scarfs, shoes, bedding, pillows…..oh who am I kidding!?! I'll see you next week but I'm not walking past your clothing department. It's just too painful.
 
All my love,
Jen
plussizebirth
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Anita

Sunday 1st of March 2015

i don't shop for clothes there as I don't understand the new sizes. I don't shop for clothes there as they r ugly. I don't shop there for clothing as I do better with Just My Size. Otherwise I use mail order some where that I google.

plussizebirth

Sunday 1st of March 2015

They have changed a lot.

Sue

Wednesday 25th of February 2015

I am a 55 year old plus size woman I don't want to buy clothes that look like old lady with crazy patterns. I want the cute color clothes the bright colors and fun styles! I have not bought clothes at target in a long time and do not plan to buy there until the start carrying a better look!

plussizebirth

Wednesday 25th of February 2015

Love it Sue! Where do you currently like to shop?

Jodi

Wednesday 25th of February 2015

What I don't understand is why Target just can't make their regular size line to include plus sizes! They have so many great, affordable pieces, I don't understand why they can't just offer more size options. I did love their old plus size line (that bicycle dress is a staple in my wardrobe year round!), but I have been nothing but disappointed when they pulled the line about this time last year. It really blows my mind how hard it is to find affordable plus-sized clothes that look decent and you can wear in a professional environment. Target used to be my go to for nice work clothes, since Lane Bryant is ridiculously expensive and Dress Barn doesn't always have my size (though they can be expensive too). I wish we didn't have to do so much online shopping to find affordable plus size clothes!

plussizebirth

Wednesday 25th of February 2015

You and me both! I 100% agree Jodi.

Emilie

Tuesday 24th of February 2015

And here I thought it was just me!

plussizebirth

Tuesday 24th of February 2015

Emilie, you my friend are not alone!

Priscilla

Tuesday 24th of February 2015

O M G, I hate it. My friend was sporting a cute shirt on Facebook and when complimenting her she told me she rented it from Gwynnie Bee. So you pay like a monthly renting fee and can a piece of clothing you love (all plus sized) then you try it on, wear it- if you love it you buy if, if you don't really want to you return it. They even have a cool body calculator (like which pieces of clothing they suggest you try out depending on your plus size body shape). I'm super excited about it plan on seeing what it's all about. Perhaps you can try it and write a review on it- lots of us girlys might love the option of trying a whole bunch of new clothes and 'feeling' it on us to see if we really want to buy. Cuz we all know the way it looks on the pictured model doesn't always turn out looking for our own body _hate that_.

plussizebirth

Tuesday 24th of February 2015

Checkout eShakti! I truly LOVE them. I've heard good things about Gwynnie Bee too.